The Origin of goBorgh®

 goBorgh®: AND just like that, a word, motto, brand & movement were born …

Born from a lifestyle motto:
          ~ go BIG or go home ~

goBorgh® is an original twist on that fearless motto.

What started as a personal mantra has evolved into a lifestyle brand built around unapologetic energy, vibrant creativity, and the courage to live life at full volume…
goBorgh® is more than a brand; it’s a movement.

The word itself, was coined by founder & creative force Tania Goss (T-Go).

goBorgh® isn’t just a brand; it’s a lifestyle… A way of showing up in the world.

It’s a reminder that you can choose bold, choose intention; you can choose to go BIG… or go home.

These things define goBorgh®

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1️⃣ The Word: goBorgh®

The original. The concept. The movement.

goBorgh® Is unlike anything else.  It isn’t borrowed or adapted. It was conceived, birthed and coined by its creator, Tania Goss, in 2008. Refreshed and reimagined in 2025. AND, as always, the movement continues.

When you wear it, say it, share it…

you’re part of something real, something born years ago…

and now rising to its boldest chapter yet.

goBorgh®: A word with power. A word with purpose. A word that refuses to settle.

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2️⃣ The Rule:

‘g’ stays lowercase. B goes BIG. Always.

- Even at the beginning of a sentence.

- Even when grammar objects.

- Even when autocorrect has an attitude.


Because the word itself carries the message:

BIG — it’s literally right in the center.

Grammar bows to goBorgh®.

Confidence shrinks to no one.

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3️⃣ The Reason:

Because life is not autopilot. Not halfway. Not “good enough.”

Every moment matters. Every effort can be intentional. Every choice made with purpose.

From the little things —

like making your bed and making eye contact, showing up and engaging with the world, exuding positive energy, reminding yourself that kindness is free —and contagious —

to the life-changing things — like chasing a dream and launching a brand.

goBorgh® means:

Do it with intent.

Do it with heart.

Do it at your best.

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✅ The Lifestyle

You don’t need permission to be your best. You just need to show up — focused, driven, and ready.

If you live bold, live present, live fully — welcome home. 

This is for the doers.

This is for the dreamers.

This is for the everyday warriors.

This is for the people who don’t settle.

This is for the ones who 

goBorgh®.

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The Movement

You aren’t just buying merch. You’re joining a mindset.

A constant reminder:

You are capable of more than you think.

So go for it…

Live it. Own it. goBorgh®!