Collection: goBorgh® WordLab Series – cra-way™ Streetwear Capsule

The cra-way™ Capsule is part of the goBorgh® WordLab Series, a streetwear collection featuring oversized hoodies and tees designed for modern, expressive style. This capsule explores bold graphics, symbolic language, and relaxed silhouettes across multiple apparel pieces—built for everyday wear, layering, and street-level self-expression.

Meet cra-way™ — the chaos-coded, logic-defying energy that shouldn’t make sense… but absolutely does. A new word straight out of the goBorgh® WordLab, built for the moments when reality glitches, instinct takes over, and your vibe flips from grounded to halo-level unhinged in half a second.

Sometimes you’re planted here on Earth.

Sometimes you take it a little too far; accidentally brush the edge of the halo and reality smacks you squarely in the face & the lesson is learned.

If you’ve ever had a moment of spectacular chaos followed by sudden clarity, that’s cra-way™.

The cra-way products are the uniform for that mood.

The down-bad, up-high, halo-tilted, reality-glitched times where life feels unhinged… in a strangely legendary way.

This capsule marks the first drop of the cra-way™ era inside the goBorgh® WordLab Series:

Oversized, iconic, ironic, and built for the ones who operate on intuition > logic.

Gen Z: we’ve all been thru it and we see you; we truly do.